2.10.10

Excellent Motion Graphic


WIRED Design Conference Title

http://www.wired.com/epicenter/wiredbiz2010/


Movie:Takuya Hosogane


http://www.hsgn.tk



Music:Taoka Takashi


http://web.me.com/digitaltaokatakashi/digitaltaokatakshi/digitaltaokatakashi%40mac.com.html



Agency:BOW


http://b-o-w.jp/#


Tools:AfterEffects Cinema 4D

It is an excellent motion graphic. I love it! It's very cool.
Sounds effect and the animation is excellently matched.
Initially, the "attention" sound is repeated from high to low volume while the graphic changes from large to small with fluctuated lines. It's a cool opening coz it attracts people's eyes and ears at the same time. Then, it amplifies the "attention" sound and adds more electric sounds followed by the vivid vector graphics. The creator added many interesting scientific elements into this short motion graphic like statistic graphics (pie chart, line chart, bar chart...) to present "disruptive" feeling. In addition, the flashing frames really constitute the disruptive, scientific atmosphere.
Such presentation skills is visually-shocked and really impressive.
After watching it, I realize that beatifying the design is very important coz people will judge it by the first impression, no matter what the story/idea is. Thus, high presentation skills help a lot with the idea.

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